Ice-Breaker
Crystal Cruises
Role
Creative Direction
Art Direction
UI/UX Design
Information Architecture
Development
Agency
WMX
Introduce and build buzz for the world’s first ice-breaker luxury cruise expedition yacht.
Challenge
Crystal Cruises, the premier luxury cruise line, needed a sleek and sophisticated website to build buzz, and sell voyages on their upcoming ultra-luxury 200 guest expedition yacht—and fast.
Solution
Craft a tailor made brochure-website from inception to launch in just 4 weeks, generating $1 Million+ bookings in the first two months.
2x
Higher Sales than Projected
8 Weeks
Concept to Launch
3.5k+
Leads Generated
450
High-Res Renderings
A well-built Experience
To showcase the grandeur of the ice-breaker expedition ship, we developed an interactive microsite designed as both an immersive digital brochure and a practical sales tool, featuring high-resolution renderings, conceptual imagery, and captivating visuals of the exclusive interior and exterior features.
Some of the site’s features include: Responsive design, animations, and interactivity.
Process:
Hands-On But
Well Prepared
On this tight turnaround project, I served as ACD overseeing multiple web designers building out content pages from template, and as the overall lead UI designer.
The visual branding and content framework was built right in the browser using a framework, saving tons of time for the team, that could then be spent focusing on QA and execution.
Building Buzz
We created numerous print, display, email, and SEM ads to shout-out to the world that this ship was coming soon.
Previous high-roller clientele would receive a custom invitation that included a beautiful box set of champagne flutes that we had spec’d out with paper stock, supplier and all.
“The Client Loved The Site So Much, They Had Us Come In And Pitch Their AOR RFP Shortly After”