A Taste
of Luxury
El Dorado Spa Resorts
Role
UI/UX Design
Art Direction
Motion Design
Developer Oversight
Agency
WMX
“Gourmet Inclusive” deserved a web experience to match, proving strategic web design can make even ultimate luxury approachable.
Challenge
Bridge the gap between El Dorado's unmatched "Gourmet Inclusive" luxury and their existing outdated web experience.
Solution
Responsive, modern, and user-centric. The new website delivers a clean, sophisticated experience, an effortless booking funnel, and intuitive nav across all properties – online luxury, perfected.
clean & sophisticated
A authentically minimal design positions the brand at the forefront of modern web experiences.
The challenge for this digital experience as a whole is that apart from the main resort brand-pages, each individual location resort property has what is essentially its own full-fledged website.
So how does all this come together under one roof? A carefully planned-out menu system to make sure visitors are never lost.
The following fully-featured websites are all under one roof:
El Dorado Spa Resorts - Brand
El Dorado Royale
El Dorado Casitas Royale
El Dorado Maroma
El Dorado Seaside Suites
Large & Readable
Design that breathes on modern screens.
As displays evolve, design should adapt. The site leverages larger, pixel-dense screens, and large images and UI elements to prioritize readability and visual refinement, as well as comfortable touch-targets, creating a browsing experience that is both effortlessly clear and distinctly modern.
What the Blip?
The Blip: A visual "wave" designed to direct attention to key moments.
Loved by the client for its animated dynamism, these "sound-waves" became a signature brand element, emphasizing memorable moments across marketing materials and creating instant visual focus.
Portal to Paradise
Multiple websites all wrapped into one? This calls for a competent menu system.
A dual-purpose menu system. Functioning as both a portal for seamless inter-resort discovery and an intuitive navigational tool within each individual resort site, providing clarity and ease for all users.
What we’re dealing with:
Brand Homepage
15 Subpages
4 Resort Homepages
11 Subpages per Resort
8 Page Booking Funnel
1 Hidden Easter Egg Page
Inter-Resort Navigation Module
Mobile View of the Main Navigation Wireframe
Style-Tile System
Design it once, get it approved, build it in code.
A design system ensures website-wide consistency and accelerates design, and development by providing reusable components and clear design guidelines.
Booking Funnel
Consistent booking from start to finish.
To ensure a consistent brand experience across booking, from homepage to confirmation, I overhauled the UI. This maintained consistency and added responsiveness without altering the underlying software.
Going 10-Foot
When the client is so happy with the UI design you’re delivering, and ask you to brand their in-room TV interface, you say — Yes.
El Dorado Spa Resorts was rolling out an upgraded in-room TV system across all their properties, and they asked for an interface design based on the website look & feel, which they loved, so I concepted a TV home screen UI for them to bring to the manufacturer.
Getting the Word Out
Digital and print creative was launched along with the websites.
Immediately following the website launches, a dynamic marketing campaign took flight. Digital and print creative was launched along with the websites, setting the stage for a powerful communication push that included:
Email Campaigns
Animated Display
FP Print Ads
Advertorial Print Ads
Marketing Brochures
Display Storyboards
(Animated HTML5 & Greensock)
Responsive Email Templates
Reaching every inbox, beautifully.
Hand-coding responsive HTML email templates means creative that adapt flawlessly to any device, ensuring a crisp, readable experience on phones, tablets, and desktops.
Ensuring pixel-perfect rendering across even the most challenging email clients (IYKYK), means tackling notorious rendering bugs head-on and integrating high-DPI images for consistently sharp visuals, especially on modern high-resolution screens.
Resort Marketing Brochure