Window To The World
The North Face
Role
Creative Direction
Art Direction
Design
Agency
WITHIN
Bring the feeling of being immersed in nature at a campsite to DOOH, inspiring travel and adventure for the camping-gear EP campaign.
We encourage viewers to submit their own camping footage through the displayed hashtag on social channels or via a microsite linked via QR code within the ad.
Dynamically updated daily, these billboards let people's submitted memories become part of the ad, sparking wanderlust in others.
Using The North Face tent’s zipper-door as a window to the world, we offer a peek into where the brand’s gear can take you.
Along with digital OOH screens within cities, airport placements were also part of the media plan. Inspiring people already in travel-mindset to plan a camping trip and get back out into the wild, with the proper gear of course.
Audience Insight
96% of campers say that camping improves their mental health.
Consumer Behavior Insight