The Inspired Climb
The North Face
Role
Creative Direction
Art Direction
Agency
WITHIN
By leverage Strava and TNF community along with the smartphone altimeter to reward the community for reaching new heights with a dynamically changing sale offer tailored to their efforts.
The Pitch
Leveraging a Community
Strava has more than 91,000 athletes in The North Face club. How do we get them to reach new heights in their work out?
The Sale
Create an exclusive offer for the club that provides a discount dependent on how high you can climb. Heights are cumulative.
Through the STRAVA challenge UI, let participants know when they’ve reached certain milestones along their journey.
Support the initiative with paid and organic social ads that drives viewers to the Strava challenge page