Instant Upgrade
Volkswagen
Role
Creative Direction
Art Direction
UI/UX Design
Agency
WMX
What if could explore any VW right in your own driveway using AR and your old car?
Three Goals
See the new Golf R in your own driveway instead of your current car.
Find your local VW dealer and events to schedule a test drive.
Explore the features of the new Golf R.
Start the scan and line up the wheels to your own car.
This pitched app would’ve used Apple’s ARkit and Google’s AR Core APIs.
Next you would choose your color, or switch model.
The AR car gets overlaid over your old car as a 3D model you can see from all angles.
Walk around & tap for specs.
Sit inside your old car, and repeat the process to explore the Golf R interior in 3D AR
